2O2O Celebrates 25 Years

Our Vision: Sparking New Creative Direction


Creating all-inclusive, unique destination events bustling with innovation and modernization, we seek to reveal the boundless imaginations of today’s dance innovators, encouraging our artists to explore new and unprecedented creative paths and pursue their most audacious artistic dreams.  Our vision is to spark the artistic process, though non-traditional means that will travel both artist and audience on a meaningful journey, making dance more accessible by bringing it into the places where we live, work and play.  After two and a half decades of producing dance, our ‘less is more’ mantra remains key to our artistic vision.

From New York City to Bethlehem, to Boston, we generate new and enthusiastic audiences for dance, continuing to seek out the new as a means to challenge, sustain, nurture and advance the careers of today’s dance innovators.


Our History

DANCE NOW was created as a pilot program of the Downtown Multi-Arts Festival in 95. In 97, we launched independently with our signature Festival series. For two and a half decades, we have offered unconventional performance events, presenting in traditional and non-traditional venues. In 03, we created Dance-mopolitan for the intimacy of Joe’s Pub. The closeness of artists to their audience at the pub provides a vital stimulus to spark creativity. This, along with our challenge initiative, encouraging work marked by brevity and clarity, inspired the commissioning of more than 27 full and shared evening works for the pub. With this success of our pub programming, we merged all our programs to Joe's Pub in 2011, where our audiences have come to expect risk-taking, surprise, extraordinary dancing, and magical experiences.

Today, DN is a network of interacting performance, creative development, and educational opportunities, serving a diverse roster of multi-generational artists. Partnerships with like-minded arts organizations, including Joe’s Pub at The Public in NYC, the ArtsQuest Center at SteelStacks in Bethlehem, PA and The Bang Group in Boston, allows us to offer multiple performance opportunities through our DN Joe’s Pub, Raw, SteelStacks and Boston programs.

Partnerships with DeSales, Muhlenberg and the Lehigh Valley Charter High School in PA, and Arts On-Site in NY, provide extensive and paid teaching, commissioning and development opportunities through our Silo program. These partnerships position us to yield seventy-five percent of our financial resources directly to the artists we support and promote, instead of on costly theater and production needs.


DANCE NOW NYC is a 501c3 non-profit organization



Photos by Yi-Chun Wu